The New Look of Luana

In developing the curriculum for training all Hale Makua Health Services' employees the Luana Core Team thought it would be a great idea to have something that would reinforce the Eden Principles. We threw around ideas like having a quick reference card or a "flash card" for each principle, but those things didn't really seem realistic for staff to carry around with them. Plus we wanted something a little more fun, something that would not only serve as a reminder and reinforcement of Luana, but would also instill pride. Someone came up with the idea of having a tee shirt with the three plagues of loneliness, helplessness and boredom. While that message was quick and to the point, we wanted something more positive. In the end we decided on a message with the antidotes to the three plagues: companionship, giving & receiving care, and variety & spontaneity. The shirts will be given to each resident, employee, volunteer, and resident family member that completes the introductory Luana education. If you want to see what the tee shirt design looks like, you'll have to take the class!

In developing a simple tee shirt design the above logo was created to symbolize Luana. The vibrant blue and green colors were selected to reflect the vitality and life that resides within the Hale Makua communities, as well as the lush green courtyards and beautiful blue skies that we see almost daily here on Maui. The flower mark has a feeling of motion moving from the center outward, representing the continuous change and growth of Luana within our organization. The flower shape pays tribute to the Eden Alternative concept of growing a garden.